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Case Study: DIOR Flagship Store, No 1 Peking Rd, Tsim Sha Tsui, Hong Kong


LSI Services as a long term provider of audio-visual design solutions for Dior were tasked with the design and installation of their new Immersive Window Staircase video installation, other video displays, and the background music system for the new Dior flagship store.

AV System Design Solution:

Immersive Window Stair Case Display

To achieve the Immersive window design, within the white wooden window frames of the staircase walls, required the installation of 77 vertically mounted 40-inch LCD monitors. With the monitors having onboard computers and connected to a dedicated network and server, video content is displayed on the monitors simultaneously to create a high definition full screen video montage, celebrating the world of Dior.

Other video displays installed are a 103-inch plasma display located at the entrance to Dior Homme and a 2 x 3 multi- screen frameless plasma display within the Dior Ladies RTW Area of the store.

The Background music system utilizes invisible speakers, so as not to compromise the interior design intent, the music source is from a network connected music server, with content updates unloaded remotely from Paris.

A centralized control system automates the operation of the entire Audio-Visual system within the store and allows for remote access monitoring of the system operation.

“After all the different components of the Audio-Visual system had been installed, programmed and setup, the Dior store Managers needed to be trained in the day to day system operation. To their surprise they were advised that the whole AV system is completely automated with pre-set morning startup and evening shutdown times. The Managers expressed their delight with not having to worry about how to operate a complex AV system.”

Project Manager – LVMH